When you walk into the KBS Golf Experience in Carlsbad, California, it does not feel like a typical golf retail store. It feels like a high-end clubhouse combined with a tour-level fitting laboratory. “This area here is where customers can unwind with a drink,” says Frank Ruiz, guiding us through the space. “We have two beers on tap, and it’s a great setup for hosting events. Best of all, it’s complimentary when you come in for a fitting.” Frank is an official Golf Buddy of the Carlsbad Indoor Golf and Carlsbad Gaming PC teams—a connection made when he first brought his driving simulator steering wheel into Carlsbad Gaming PC for a tune-up. KBS is a rare concept, operating at a level seen in only a handful of locations worldwide. For a retail store like this to thrive, it requires a market with deep enthusiasm for golf and a clientele that…
